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Why Executives Should Blog

May 6, 2009

By: Rajtilak Bhattacharjee

You are a CXO. You have your hands full with useless meetings, boring agendas, tiresome business trips, and inefficient subordinates. And as if that was not enough, people have suddenly started preaching to you about the benefits of blogging. Lately, everyone seems to have joined the blog bandwagon. Your company has a Web site, isn’t that enough? Do you really have to start your own blog?

Promote Your Personal Brand

The answer is no, you don’t need to start your own blog. Unless, of course, you want more exposure for your personal brand. A blog is a tool to promote your brand. Remember, your blog is not the place to sell your products. It’s a place to meet like-minded people. People find you through your blog with the help of search engines, which can give you quite a bit of exposure. Blogs being inherently search engine friendly help quite a bit.

Connect with Employees & the Public

And then you have the opportunity to connect with your employees. Through your blog, they would be able to see that you are not out-of-touch executive they thought you to be. And it would also help you to know their needs. I am not asking you to fulfill those needs, but, at least, you would have your rebuttles ready when the time comes.

Moreover, people are more likely to trust individuals, and be leery of businesses. Your blog would be a good way to bring back the “public” to public relations. Sharing your knowledge through your blog would help you gain supporters and thus help you build a network of supporters who would not hold you down but move forward with you. Blogging is a win-win situation. You would benefit as much as others would gain from you.

Comments & Feedback

Let me know your views by writing a post on your blog. And then write a comment here with a link to it.

One Response to “ Why Executives Should Blog ”

  1. Elio Camey on July 3, 2009 at 11:33 am

    Interesting idea. I think a CXO who is bogged down with all those issues described in the article, probably could care less with the idea of blogging.

    My point is not really about blogging, but with this type of executive, who lacks the appropriate leadership & communication skills. They have fought, kicked and to a point back-stabbed their way to the top. They are not about to open up to their subordinates.

    Through my career and advance degree education I’ve studied several CXOs who lack these skills. They would more than likely see a blog as another threat to their being!

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